Graphic designer Alexandra Lunn, talks about the art of design and storytelling in building brands. She explains what constitutes storytelling in brand building, how storytelling is like having a North Star that shows where you’re going and encapsulates the vision, goals and objectives of a brand and how to prepare a brief to assist a graphic designer to grasp the concept of the brand in order to create a logo, typography and visuals that represent everything that relates to the brand narrative. Part 1of 2.

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