In this episode, we sit down for a panel discussion with GfK's Natasha Stevens, MRI-Simmons' Josh Pisano, and Dstillery's Chris Boon to talk about digital ad targeting. How are consumer “segments” developed? What can be done to make them more accurate? And why is data so important for accurate targetings?
More Information:
<a href='http://www.gfk.com/en-us'>www.gfk.com/en-us</a>

In this episode, we sit down for a panel discussion with GfK's Natasha Stevens, MRI-Simmons' Josh Pisano, and Dstillery's Chris Boon to talk about digital ad targeting. How are consumer “segments” developed? What can be done to make them more accurate? And why is data so important for accurate targetings? More Information: www.gfk.com/en-us

In this episode, we sit down for a panel discussion with GfK's Natasha Stevens, MRI-Simmons' Josh Pisano, and Dstillery's Chris Boon to talk about digital ad targeting. How are consumer “segments” developed? What can be done to make them more accurate? And why is data so important for accurate targetings?
More Information:
<a href="http://www.gfk.com/en-us" rel="noopener noreferrer">www.gfk.com/en-us</a>&nbsp;

The Art of Digital Ad Targeting

This is a podcast about research, innovation, and discovery.  Each episode will give you new insights into today’s consumer, and prepare you for tomorrow’s marketplace.

Business

Marketing

This is a podcast about research, innovation, and discovery. Each episode will give you new insights into today’s consumer, and prepare you for tomorrow’s marketplace.

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The Art of Digital Ad Targeting

The Art of Digital Ad Targeting