In this episode of Beyond the Cart, Nora is joined by Bay View Printing Co.'s Ashley Town to discuss the company's digital evolution from print to pixel.

Hear how this local business grew its market and transformed operations by focusing on customer service across multiple audiences. From its core design service through its ever-popular "Drink & Ink" events Ashley refined processes and leveraged technology to better support users online and offline.

Top takeaways include:

• History of Bay View Printing Co
• What is Bay View Printing Co today?
• Identifying different customer types
• Investing in a service and ecommerce website
• How to mirror offline service offerings online
• Automating tasks without losing the personal touch
• Integrating your website with other business tools
• Creating cross-promotional opportunities
• Meeting different audiences where they are