In this episode of Finance for Founders, Samuel Ajala interviews Salvatore Tirabassi, a seasoned fractional CFO and business strategist. They discuss Salvatore's extensive experience in finance, his insights on scaling businesses, and the importance of financial forecasting. Salvatore shares his journey through the venture capital landscape, the evolution of financial tools, and the challenges faced by startups in managing their finances effectively. The conversation emphasizes the need for founders to understand financial metrics and the role of a CFO in guiding businesses towards sustainable growth. In this conversation, the speaker discusses the role of a fractional CFO, emphasizing the importance of financial forecasting and the need for businesses to understand their financial data. They share insights on how to communicate the value of CFO services to founders, particularly those who have grown their companies without such support. The discussion also covers marketing strategies for CFO services, the significance of customer acquisition cost (CAC) and lifetime value (LTV), and key metrics that founders should monitor as they scale their businesses.


Chapters:

00:00 Introduction to Salvatore Terabassi
02:49 Quick Fire Questions: Insights into CFO Life
05:13 Key Milestones in Salvatore's Career
07:46 Comparing Past and Present: The Financial Landscape
10:30 Understanding Financial Management for Founders
12:24 The Importance of Financial Forecasting
15:01 Challenges in Startup Financial Management
23:07 Understanding the Role of a Fractional CFO
30:27 Marketing Strategies for CFO Services
31:28 Decoding CAC and LTV for Founders
44:30 Key Metrics for Scaling Businesses


🎧 Listen now on your favourite platform and unlock growth strategies for 2025!

Youtube 📺 : 
https://youtu.be/Eu8zfXChFsA

Apple Podcast 🍎: 
https://podcasts.apple.com/us/podcast/the-art-of-financial-forecasting-for-startups/id1754190164?i=1000684653397

Spotify 🎧 : 
https://open.spotify.com/episode/4mD9D7egUH7OHi5EmQZtTR?si=6301a15ad0014a14


Contact details:

Drive your business with strategic and analytical fractional CFO Services.
Expert in financial forecasting, budgeting, reporting, analytics, debt and equity.
Data-driven decisions can be a reality. We have years of experience bringing data into production in a usable and effective way. Our approach always keeps an eye on financial strategy and value creation. Real, tangible results. Reach out to learn more.

Website: www.cfoproanalytics.com

Linkedin: https://www.linkedin.com/in/stirabassi/


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