Our guest this week is Eddie Sanders, an intellectual property lawyer based in Chicago. In his life, he’s been a part of Chicago’s creative community as both an artist manager as well as a legal aide to countless members of the superstar musical talent the city cranking out on the regular these days. Hear about his upbringing, how he pulled off getting engaged on-stage at Lollapalooza 2019, what brands can do to get better creative partnerships as well as sharing a cultural concept native Chicagoans will recognize anywhere: the art of the “finesse”.