#123 — The Art of Going Viral — Karen X Cheng

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Karen X Cheng is an award winning director who has reached over half a billion views across all platforms. Some would say she is the queen of going viral on the internet. In today’s episode she explains to James how her first video that went viral was by accident. After that video, she decided to try to recreate that virality but this time on purpose. James dives deep into Karen’s tactics for film making and how she creates these masterpiece clips that go viral online. Karen speaks about the easiest ways to grow online and what platforms are the most lucrative. From “Girl Learns to Dance in One Year” to partnerships with Beats by Dre and Puma, Karen’s story is an inspiration to all creators. To conclude the episode, Karen speaks about how she has mentally evolved and how she decides what to give energy to.   

Follow Karen https://instagram.com/karenxcheng  

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About your host, James:  James Beshara is a founder, investor, advisor, author, podcaster, and encourager based in Los Angeles, California. James has created startups for the last 12 years, selling one (Tilt, acquired by Airbnb), and invested in a few multi-billion dollar startups to date. He has spoken at places such as Y-Combinator, Harvard Business School, Stanford University, TechCrunch Disrupt, and has been featured in outlets like the New York Times, the Wall Street Journal, Fortune Magazine, and Time Magazine. He’s been featured in Forbes, Time, and Inc Magazine’s “30 Under 30” lists and advises startups all around the world. All of this is his “above the line” version of his background. Hear the other 90% of the story in the intro episode of Below The Line.  

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