In this second episode of our new series 'Ethics in Wildlife Tourism', I'm chatting with Adam Bannsiter. Adam shares his journey from a scientific background to becoming a leading wildlife guide and conservationist. He discusses the evolution of ecotourism in East Africa, the importance of ethical guiding, and the need to reshape guest expectations towards more sustainable experiences. Adam emphasizes the role of storytelling in guiding and the challenges posed by social media and over-tourism. He reflects on his successes in wildlife conservation and calls for a collective effort to protect future generations of wildlife. Enjoy and be inspired🎙️💚