Culturvator Conversations

The Art of Heritage: Unveiling Nagada’s Fashion Journey


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Sylva Nasrallah is an Armenian Lebanese fashion designer and co-founder of NAGADA.

After studying fashion in Paris, she moved to Cairo in the late 1980s with her husband. In 1993, she joined her late partner Michel Pastore who by that time had finished working with traditional weavers in Nadada, Upper Egypt, to revitalize their craft. Bringing her fashion expertise to the collaboration, together they created NAGAGA, a world where they chose to stay on the periphery of mainstream fashion, embracing creative freedom and timeless design. Their work draws inspiration from diverse cultural expressions, creating a unique style rooted in tradition but transcending Egyptian heritage.

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Culturvator ConversationsBy Nadine AbdelGhaffar