Imagine you’re in a meeting… 👀

Someone says your name…
 once… twice… five times 😅

Locks eye contact like it’s a staring contest 👁️👁️

Pauses… for impact… 🎭

And delivers a perfectly polished pitch 🎤

You’re not listening anymore.
 You’re thinking: “ah… they read the book.” 📚

And to be fair—it works.
 Until it doesn’t.

Because now it just feels… obvious 🤖

In this week’s newsletter, I unpack where influence turns into manipulation—and why people can feel it instantly.

👉 The tricks aren’t magic anymore ✨
 👉 We’ve all read the same books

What’s the most “playbook” move you’ve seen lately? 👇

Peggy Van de Plassche is a value creation strategist and senior advisor with over 20 years of experience in private equity, financial services, healthcare, and technology. She works with investment firms, boards, and C-suite leaders to accelerate portfolio company performance, drive operational transformation, and unlock long-term value. Peggy specializes in the execution of complex value creation plans—spanning capital allocation, digital enablement, transaction advisory, and leadership alignment. Her work consistently bridges strategy and implementation, helping investors and operators maximize EBITDA and enterprise value. A founding board member of Invest in Canada, she also brings deep expertise in public-private partnerships and institutional capital deployment—critical levers for competitive advantage in today’s global landscape. Her clients have included BMO, CI Financial, HOOPP, OMERS, GreenShield Canada, Nicola Wealth, and Power Financial. Learn more at peggyvandeplassche.com.

#privateequity #privatemarkets #alternativeinvestments #investing #investments #invest #venturecapital #investor #entrepreneur #digitaltransformation #ai #exit #tech #technology #finance #financialservices #healthcare