Influence isn’t about manipulation—it’s about understanding people and guiding them toward a shared outcome.

Seth shares why knowledge and position alone aren’t enough to move people. Through a real-world example, he demonstrates how identifying others’ motivations, fears, and values can transform resistance into engagement and results. Seth provides a practical blueprint for influence: listen first, understand deeply, mirror language and values, and lead by example. This episode shows how mastering human dynamics can increase your impact in every area of life.

Key Takeaways:

- Influence is built through understanding others’ motivations, fears, and aspirations
- Knowledge alone is not enough—actions and alignment with values move people
- Applying these principles intentionally can transform resistance into engagement and results

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