This is the first in a short series on Love... our definition, viewpoints and musings on the importance of treating Love as art to be studied, learned and practiced.  We include the work of Eric Fromm ( a student of Freud) and his ideas on this from a psychological vantage point.  We discuss becoming lovable, using love as a commodity to be traded, marketing oneself in a social environment, facing rejection and experiencing love as a removal of the feelings of separation.