In this episode, we dive deep into the world of sales and marketing for membership-based businesses.
Grant shares his insights on finding the right niche, creating a unique selling proposition, and the power of advocates in growing
Grant discusses the Blue Ocean strategy, why testimonials and reviews are still relevant, and the importance of referral programs for acquiring new customers.
Learn how to differentiate your business, maximize your market potential, and create a frictionless experience for your customers.
Grant also delves into the world of seamless marketing and the importance of establishing trust with potential clients.
He discusses the fine balance of providing sufficient information without overwhelming the audience and the power of giving away
The conversation also covers common marketing mistakes, the significance of signage and taglines, and the pitfalls of misrepresenting
Furthermore, Grant emphasizes the importance of authenticity in marketing and the role of timing in promotional campaigns.
Finally, the episode highlights the need for a harmonious relationship between sales and marketing teams, with empathy and communication
Tune in for an engaging and informative discussion that will help you elevate your marketing game!
AFFINITY Podcast: https://grantiangamble.com/affinity-podcast/
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By Grant GambleIn this episode, we dive deep into the world of sales and marketing for membership-based businesses.
Grant shares his insights on finding the right niche, creating a unique selling proposition, and the power of advocates in growing
Grant discusses the Blue Ocean strategy, why testimonials and reviews are still relevant, and the importance of referral programs for acquiring new customers.
Learn how to differentiate your business, maximize your market potential, and create a frictionless experience for your customers.
Grant also delves into the world of seamless marketing and the importance of establishing trust with potential clients.
He discusses the fine balance of providing sufficient information without overwhelming the audience and the power of giving away
The conversation also covers common marketing mistakes, the significance of signage and taglines, and the pitfalls of misrepresenting
Furthermore, Grant emphasizes the importance of authenticity in marketing and the role of timing in promotional campaigns.
Finally, the episode highlights the need for a harmonious relationship between sales and marketing teams, with empathy and communication
Tune in for an engaging and informative discussion that will help you elevate your marketing game!
AFFINITY Podcast: https://grantiangamble.com/affinity-podcast/