What does it take to craft a cocktail that tells a story? In this episode of Indulge, Tural Hasanov, the Beverage Director at the Tampa EDITION Hotel, shares his inspiring journey to becoming a mixology expert shaping Tampa’s cocktail scene.The conversation explores the artistry behind cocktail creation, the cultural influences that shape beverage preferences, and the unique experiences offered at the Punch Room. Tural breaks down why quality ingredients matter, the fascinating history and evolution of punch, and the creative twists that keep classics like the martini and espresso martini alive. He also highlights the power of branding in the alcohol industry and how community collaboration can transform local cocktail culture.Listeners will hear how global traditions influence drink-making, what truly defines a “classic” cocktail, and why innovation and storytelling are just as important as technique. The discussion also asks big questions: How does culture shape what we drink? What makes a cocktail timeless versus trendy? Why is punch considered one of the oldest and most misunderstood cocktails? And how does branding elevate not just spirits, but entire drinking experiences?===========================Connect with our Guests! ===========================https://www.instagram.com/tural.v.hasanov/https://www.instagram.com/editiontampa/===========================Connect with us! ===========================IG: https://www.instagram.com/indulge.worldwideIG: https://www.instagram.com/melsantellIG: https://www.instagram.com/nxtgenmarlonIG: https://www.instagram.com/nxtgen_network/===========================Chapters===========================00:00 Introduction to Tural and His Journey02:46 Crafting the Perfect Martini Experience06:05 Cultural Influences on Beverage Preferences08:57 The Art of Mixology and Cocktail Creation12:01 Punch Room: A Unique Cocktail Experience15:01 Exploring the Espresso Martini17:53 The Role of Culture in Cocktail Choices20:56 Community and Collaboration in the Beverage Industry23:59 The Evolution of Punch and Its History27:06 The Importance of Quality Ingredients30:00 Branding and Marketing in the Alcohol Industry33:00 Creating Signature Cocktails35:43 The Experience of Cocktail Bars39:00 The Future of Cocktail Culture41:46 Final Thoughts and Recommendations