In this episode Ildikó welcomes Kate Bickford, a vibrant entrepreneur who has transitioned from a successful media career to establishing her own estate agency at the age of 63. Kate shares her fascinating journey, which includes a stint managing gentlemen's clubs and her passion for helping clients navigate the often stressful process of buying and selling their home.

KEY TAKEAWAYS

Entrepreneurial Spirit in Later Life: Starting a new business in later life can be fulfilling and energising, as demonstrated by the journey of setting up an estate agency at the age of 63. Embracing reinvention rather than retirement can lead to new adventures and opportunities.

Importance of Communication: Effective communication is crucial in the real estate industry. Building strong relationships with clients, whether they are buyers or sellers, enhances the overall experience and helps navigate the complexities of property transactions.

Utilising Technology: Leveraging modern technology and social media platforms like TikTok and Instagram can significantly impact property marketing and client engagement. A robust CRM system can streamline operations and improve client communication.

Negotiation Skills: Negotiation is a key aspect of real estate, whether working for buyers or sellers. Understanding the market and being able to advocate for clients' best interests is essential for achieving favourable outcomes.

Physical and Mental Well-being: Maintaining a healthy lifestyle through exercise, such as yoga and boxing, is important for overall well-being, especially in high-stress professions. Incorporating physical activity into daily routines can enhance both physical fitness and mental resilience.

BEST MOMENTS

"I really don't mind. It could be a £200,000 first-time buyer or a £5 million house... But if you're a knob, I'm not going to work for you." - Kate

"I think people really underestimate what they bring from one job into another because there are so many soft skills that are really important." - Kate

"If you're not embarrassed about your offer, it's too high." - Kate

"I set up WhatsApp groups... so even if I've got a case at the moment where the house is in one person's name, I said look let's include them in the conversation." - Kate

"It's entirely in my interest to help my clients." - Kate

HOST BIO

Ildikó Sealey is a Property Professional, Networking Host and Podcast Host serving her local and wider community. 

In the property business with her husband since 2019, their core values are revitalising neglected properties so they can provide modern, future-proofed, comfortable homes for people. 

Recognising a gap in the local networking scene, Ildikó started co-hosting Property and Business Network in March 2024, bringing together the best in business in Plymouth and surrounding areas in Devon and Cornwall. 

With a rich background in administration, social housing, arts and crafts, education, business and mindset, she is passionate about empowering her fellow 50+ Encorepreneurs on their journey. 

Through her business, podcast shows and networking events, she makes an impact, proving that age is no barrier to success in the business world.

💌 Hosted by Ildikó Sealey | Encorepreneurs' Club - https://www.encorepreneurs.club/