Whiskey Is for Closers

The Art of Not Selling with Danielle Putnam: Flipping the Script on the Family Business


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What happens when you inherit a family business and decide to completely flip the script? Danielle from The New Flat Rate didn't just take over—she transformed her family's company into a pricing revolution that's liberating technicians from sales pressure nationwide. In this episode of Whiskey Is For Closers, we explore how one founder's fresh perspective on a family legacy sparked an industry transformation.

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Whiskey Is for ClosersBy Altezza Solutions