In this episode of 'Digital Comfort Zone', hosts Aine McGlynn and Lizz Bryce dive deep into the art of persuasion and obtaining buy-in for digital transformation within nonprofits. To help them do this, Philip Haid, CEO of Public Inc., brings his valuable insights including

• The role of emotions, trust, and authenticity in persuasion

• Emphasizing the importance of meeting people where they are

• And building trust slowly

00:00 Introduction to Digital Comfort Zone

00:48 Persuasion and Buy-In: Real-Life Examples

04:25 Challenges in Digital Transformation

06:37 Interview with Philip Haid: Mastering Persuasion

17:48 Emotional vs. Logical Persuasion

24:09 Conflict and Ego in Persuasion

29:11 Trust and Buy-In: Building Authentic Relationships

33:12 Conclusion and Key Takeaways

Read the full transcript here

Start your digital transformation journey here