Persuasion is often the gateway to influence. The real trick, however, is getting the other person to see your perspective since only you can persuade yourself. Steve Awtrey is the Senior Managing Partner at Nova Consulting Group, which specializes in conversation models founded in human behavior and cognitive sciences. He firmly believes that the key to achieving higher performance levels in today’s competitive global environment lies in understanding how employees and customers behave. He joins podcast host Jaclyn Beck in part two of his conversation to discuss the importance of trust in persuasion and how to build it ethically through a sales conversation.

Learn more about Nova Consulting Group

Connect with Jaclyn Beck on LinkedIn, follow along on Instagram @jaclynbeckconsulting and check out Jaclyn Beck Consulting for strategic advisory and/or executive coaching inquiries.