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When you encounter a new challenge or a fresh opportunity, what's the first thing you do? You probably ask yourself, "How am I going to tackle this?"

In other words, you ask yourself a question.

Creative problem-solving is, at its essence, the art of asking great questions. The more thought-provoking the questions you ask, the more insightful or imaginative the answers will be.

Innovative thinking - the kind that solves challenges and creates game-changing products, services, and processes - is often sparked by simple, but powerful questions that begin with the words "What if…?"

In this episode, SmartStorming partners Mitchell Rigie and Keith Harmeyer discuss just why questions are so important, and reveal how asking the right question can direct your team's thinking in new, more innovative directions.

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