If there's one aspect of doing business that's more Art than Science, it's pricing.  Balancing profit with customer satisfaction and brand strength can be a real challenge.  It's also the key to unlocking the true potential of your business. 

In this episode we discuss pricing theory, pricing reality and how to create an approach that actually works for you and your customers, with real examples from Whole Foods, a local Kolache bakery and the City of San Francisco.