In this episode of the Unexpected Entrepreneur podcast, Jessie and Alora discuss the intricacies of pricing in the wedding photography business. Alora shares her journey from being a wedding photographer to a business strategist, and dives into the importance of recognizing when to raise prices and the mindset shifts necessary for confidence in pricing. We talk about everything from the common pitfalls of undercharging to the significance of market research, and the need to separate personal worth from business pricing. 

About Alora: 

Alora Rachelle is a wedding photographer turned business strategist who believes marketing, and sales are essential to scaling a profitable business. In two years of going full-time, she took her business from $10,000 to $100,000 using the strategies she teaches.

Alora’s work has been published in several publications such as ELLE, The Knot, Channel 7 ABC News, Popsugar, etc. She is also the creator of the Wedding CEO, where she's helped dozens of wedding photographers collectively make $2M+ by raising their prices, make $100k, and master the art of sales so they can build a life-first business and free up their weekends.

Alora's Links: 

+ Website 

+ Instagram

+ Podcast

+ How to Book $10k Weddings This Year Masterclass

Our Links: 

Our Links: 

+ Take our FREE quiz to find out what your photographer superpower is & learn how to bring it to the forefront of your brand.

+ Apply to work with us on your brand and website in The Rebrand Edit.

+ Check out our resources page where you can find affiliate links for some of the tools we use in our business every day!

+ Want to DIY your website? Check out our Showit template shop.

+ Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google.

+ Interested in being a guest on our pod? Fill out the form on this page.