How are brands using psychology to influence our decisions?

Packed with entertaining examples, this podcast is the perfect introduction to pricing strategy, which is so much more than a mathematical function.

How are brands using psychology to influence our decisions? Packed with entertaining examples, this podcast is the perfect introduction to pricing strategy, which is so much more than a mathematical function.

The Art of Pricing with Claire Wang

Following the trends in perpetuity. 

TyphoonTalks is a podcast that analyzes current and emerging business trends and themes. Hosted by Typhoon's staff, the podcasts share insights gained by the firm's consultants during client engagements in the Financial Services; Energy & Utilities; Health & Life Sciences; Telecommunications, Media and Technology; and Retail, Leisure & Transportation sectors.

Typhoon's activities in the market identify trends that, when exploited, allow firms to create a strong, sustainable competitive advantage. For incumbent players, failing to recognize and exploit these emergent themes can have a major impact on their market share, profitability and in some cases, the future of the business. No CEO wants to see their firm suffer from its own 'Kodak moment'.  

The views expressed in these podcasts are not necessarily the views of Typhoon Consulting, Typhoon Capital, Typhoon Research or any other Typhoon Group company.

Business

Following the trends in perpetuity. TyphoonTalks is a podcast that analyzes current and emerging business trends and themes. Hosted by Typhoon's staff, the podcasts share insights gained by the firm's consultants during client engagements in the Financial Services; Energy & Utilities; Health & Life Sciences; Telecommunications, Media and Technology; and Retail, Leisure & Transportation sectors. Typhoon's activities in the market identify trends that, when exploited, allow firms to create a strong, sustainable competitive advantage. For incumbent players, failing to recognize and exploit these emergent themes can have a major impact on their market share, profitability and in some cases, the future of the business. No CEO wants to see their firm suffer from its own 'Kodak moment'. The views expressed in these podcasts are not necessarily the views of Typhoon Consulting, Typhoon Capital, Typhoon Research or any other Typhoon Group company.

Following the trends in perpetuity. 

TyphoonTalks is a podcast that analyzes current and emerging business trends and themes. Hosted by Typhoon's staff, the podcasts share insights gained by the firm's consultants during client engagements in the Financial Services; Energy &amp; Utilities; Health &amp; Life Sciences; Telecommunications, Media and Technology; and Retail, Leisure &amp; Transportation sectors.

Typhoon's activities in the market identify trends that, when exploited, allow firms to create a strong, sustainable competitive advantage. For incumbent players, failing to recognize and exploit these emergent themes can have a major impact on their market share, profitability and in some cases, the future of the business. No CEO wants to see their firm suffer from its own 'Kodak moment'.  

The views expressed in these podcasts are not necessarily the views of Typhoon Consulting, Typhoon Capital, Typhoon Research or any other Typhoon Group company.

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The Art of Pricing with Claire Wang

The Art of Pricing with Claire Wang