Prospecting is an art form. The key to closing is opening masterfully. The ability to make a real human connection with an individual you‘ve never met before is of the utmost importance. It is a necessary skill to have. Selling is not about the sale. Selling is about the buyer, what they want to talk about, what they‘re experiencing, and for you, the seller, to share empathy with the buyer about their goals, their pains, their excitement, and their life experiences. Genuine care for the buyer and their needs is a must.