In this episode of Mavericks, Carter welcomes sales compensation expert, Ryan Farber for an in-depth discussion on the complexities and importance of sales compensation plans. Ryan has made a career building sales compensation plans for various companies, and in this episode, he's sharing insights on why getting sales comp right is crucial, how to design effective plans, and common mistakes to avoid. The conversation also covers why understanding sales comp can significantly impact recruiting and retaining top sales talent. Tune in for valuable lessons on aligning sales incentives with business goals, ensuring company growth, and maintaining a motivated sales team.

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