Founders Korner by Koridor

The Art of Sales - How to Build a High Performing Sales Team | Founders Korner


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Take a listen to "The Art of Sales: How to Build a High-Performing Sales Team"! 

As a non-technical SaaS founder, you're likely focused on developing and maintaining your product, and building a sales team may not be your area of expertise. But, building a high-performing sales team is essential for any business, and it's important for you to understand how to approach and onboard salespeople effectively. 

Our expert guest on this podcast has years of experience in building and leading sales teams, and he'll be sharing valuable insights on how to build a team that can drive your business to success. He'll be discussing everything from how to find and approach the right salespeople, to how to onboard and train them, to how to manage and motivate them once they're on board. He'll also be sharing tips on how to set goals and measure performance, and how to create a culture that fosters success. 

Whether you're just getting started with building your sales team, or you're looking to take your existing team to the next level, this podcast is a must-listen for any SaaS founder. Tune in and learn how to build a high-performing sales team that will help you grow your business and achieve your goals!  

Doug Mooradian is a sales professional and mentor who believes that the human element & integrity play a role in every deal. Four times in his career he has been brought in by up-and-coming companies to serve as their first sales hire. While all of those endeavours proved successful, Doug also learned a lot about what NOT to do when building out a sales team.  He has proven himself to be an adept networker who enjoys building relationships, learning the true needs of potential clients and closing deals. 

Doug shared that "Over the past 20 years I've learned from some tremendous mentors and worked in every capacity. My experiences in event management, sales, marketing, trade shows and content creation have provided me with some wonderfully entertaining stories and also prepared me to deal with almost any scenario that might arise. 

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Contents of this video:  

03:00 - What Founders need to know when they bring on a sales person 

06:45 -  Why sales teams needs to be solely focused on SALES  

11:35 - Sales is about confidence first  

24:30 - Sales skills are LEARNED 

34:10 - The best way to hire for your startup to evolve  

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Our Host

Sep is the Founder of Koridor and has a colourful and seasoned history of entrepreneurship in various industries! Through his array of ventures, he has a balanced and realistic understanding of the skills and knowledge required to thrive as a non-technical founder in a technical world. Fortunately for us, his primary passion has always been to help drive like-minded entrepreneurs to success.

So whether you're just getting started or you're looking for ways to accelerate your growth, be sure to subscribe to the Founders Korner.

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