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In this episode of the Ascend Your Success podcast, Wyatt Reed interviews Jen Way, a sales coach specializing in real estate. Jen shares her journey from being a licensed realtor to becoming a sales coach, emphasizing the importance of effective communication in sales. She discusses the need for sales professionals to move away from scripts and instead focus on understanding their clients' needs through genuine conversation. The conversation covers various aspects of sales, including the structure of calls, the significance of asking the right questions, and adapting communication styles to connect with clients. Jen also outlines her coaching programs designed to help individuals improve their sales skills and close more deals.

Takeaways

• Sales is a crucial role in any business.
• Effective communication is key to successful sales.
• Scripts can limit genuine conversation; focus on structure instead.
• Understanding clients' pain points leads to better solutions.
• Asking deeper questions uncovers the real motivations of clients.
• Adapting communication styles is essential for connecting with clients.
• People want to feel heard and understood in conversations.
• Building trust is vital in sales, especially over the phone.
• Sales coaching should focus on real-life applications and conversations.
• Keeping business processes simple can lead to better outcomes.

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