Pete Nelson is the founder of SISU Lifestyle, a Northeast-Ohio company specializing in handcrafted saunas and contrast bath technology. He joins us on the CHP Podcast as a long-time user of our Strength + 50k and Marathon templates (most notably, winning the inaugural Antarctica 50k) and brings with him boatloads of wisdom. 

Too much to summarize, dive in with Pete and learn about what keeps him focused, how he prioritizes as a father of 2 young children and devoted husband, and what he's most excited about in 2025.

Notable timestamps:

00:00:00 - Intro to Pete Nelson 00:01:07 - Hell on Hogsback Endurance Race Series & Charity Race 00:03:15 - More about dad & SISU Lifestyle 00:09:00 - Partnerships and giving to Veterans in 2025 00:11:30 - Pete's athletic journey (basketball, military, crossfit, running, ultramarathons) 00:18:30 - The journey and the process.  00:19:20 - Being the kind of person who will train for a 100-miler 00:23:30 - Unsung heroes  00:27:00 - The magic of delegating 00:30:00 - It's not meant to be easy 00:30:54 - The best stories are the most screwed up plans 00:32:00 - How does Pete use his sauna? Various protocols 00:40:00 - Using sauna to mentally challenge yourself 00:42:14 - The Running Man Sauna challenge 00:43:40 - Struggling next to a friend 00:48:30 - "Training doulas" 00:49:26 - Closing comments from Pete, the 5 Pillar Man

Follow Pete on Instagram at @petenelsoniii 

Follow SISU Sauna @sisu_sauna

https://sisulifestyle.com

@hellonhogsback