Do It For Yourself with Stephen A. Taylor, JD, CFP®

The Art of StorySelling with Stephen Steers

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In this episode, we explore the critical role of storytelling in sales and training. Learn how vulnerability and client feedback are key to crafting compelling stories that resonate.


Stephen Taylor and Stephen Steers


Discover how to empower clients to tell their own stories better and understand the importance of mission, vision, and milestone stories.

Highlights:
How storytelling enhances sales training.
Four essential questions for crafting impactful stories.
The role of vulnerability in effective storytelling.
Utilizing client feedback to refine your narrative.
📌 Key Takeaways:
What’s at Stake: Understand the importance of stakes in storytelling.
Audience Learning: Grasp what the audience wants to learn.
Emotional Impact: Know how to make the audience feel.
Next Steps: Inspire the audience to take action.
00:00 - Introduction and Welcome
01:30 - Purpose of the Podcast
02:15 - Guest Introduction: Stephen Steers
03:30 - Importance of Story Selling
05:00 - Four Key Questions for Storytelling
06:30 - Example: AI and Business
08:00 - Incorporating Customer Feedback
09:30 - Vulnerability in Storytelling
11:00 - Personal Story: Financial Planning
13:00 - Developing a Story Bank
15:00 - Crafting Business Stories
17:00 - Balancing Personal and Business Stories
19:00 - Utilizing Testimonials
21:00 - Closing Thoughts

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