Brian Forrester joins Sarah for a conversation about the power of storytelling, not just in marketing, but anytime you want someone to really listen to what you have to share. Brian takes Sarah through the creation of a one-liner, the story that tells your audience how you solve their problem, and why the way you do it is different from anyone else.

Brian is a co-founder of Genie Jar Marketing (aka Genie Jar Digital). He grew up in advertising, and his family has owned a marketing business for nearly sixty years. Over the last two decades, he has served as a creative director for both retail and non-profit organizations. His copywriting has received national awards including the Telly and the Webby. Brian recently published his first young adult novel, The Jungle Within.

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www.geniejarmarketing.com

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