In this episode of Sip and Scale, I had a great chat with Evan Patterson, a marketing pro with an incredible journey from gaming to digital marketing. We talked about a lot of topics, from the power of personal branding and how to really make LinkedIn work for you, to the differences between sales and marketing (which people often confuse).

If you’re in a startup or looking to connect with influencers and build your brand, Evan’s insights are pure gold.

Takeaways:

• Understanding psychology is crucial for effective marketing.
• LinkedIn is a powerful tool for personal branding.
• Authenticity in marketing leads to better engagement.
• Mental health plays a significant role in professional success.
• Content should be relatable and educational.
• AI can assist in marketing but should not replace creativity.
• Building relationships with influencers is key for startups.
• Sales and marketing require different skill sets and approaches.
• Personal branding is essential for founders and leaders.

Stay tuned for more episodes!

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