In this episode of Better Tech, host Jocelyn Houle sits down with Josh Bruyning, Founder of Bruyning Media, to discuss the power of podcasting in B2B marketing. Josh shares how he transitioned from a cybersecurity executive to launching a media company that helps tech firms establish thought leadership through podcasts. He breaks down why podcasts are replacing traditional blogs, how they serve as a content engine for marketing teams, and why authenticity is key to audience engagement. Whether you're a business leader looking to leverage podcasts for brand awareness or curious about the future of AI in content creation, this episode is packed with actionable insights. Don’t miss this deep dive into the evolving digital media landscape!