This week on the Net Zero Business Podcast, I'm joined by Helen Neal of HN Communications. We cover a huge number of topics including:

• Ethics in the PR Industry
• The importance of leadership commitment
• Brandmapping to create a compelling Sustainability story
• Building trust through sharing the positives and difficulties
• Focussing on what you have done rather than what you plan to do
• Green claims and the nuances of greenwash
• Progress > perfection
• The pros and cons of the BCorp scheme

The Net Zero Business Podcast is brought to you by Terra Infirma Ltd - Brining Sustainability to Life

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