The Art of the Close + Issues, Problems & Opportunities" is the podcast for roofing professionals who want to go beyond the script and become true sales consultants. We'll show you how to master the close by first mastering the art of understanding your client. This means learning to identify their specific issues, uncover their underlying problems, and present compelling opportunities that not only solve their needs but also build a foundation of trust. We'll provide you with the tools, psychological insights, and real-world case studies to transform your approach, turning every sales call into a high-value consultation.