On the second Sunday of St. Luke, Abp. Irineos challenges that faithful to embody Christ's call to us to follow the Golden Rule and love unconditionally with the expectation of personal benefit or recognition. Drawing on free market theory, Abp. Irineos shows that Christ's call to the faithful is to reject the transactional nature of human relationships that our modern, Western culture has engrained in us, and rather to love in the same way that our Father loves us.