Help Before You Sell: Authentic Business Marketing

The Art of the Interview (Why It’s Really About Conversation)


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What makes a great podcast interview? In this episode, Peter Daly-Dickson, Rob Drummond, and Matthew Bliss discuss the real craft behind interviewing or, as they prefer to call it, having meaningful conversations.

Drawing from their own podcasting and client experiences, the hosts unpack why reframing "interviews" as conversations leads to more authentic, valuable content. They explore techniques like active listening, curiosity, respectful interruption, and even the fine art of guiding a guest deeper without making them uncomfortable.

Along the way, they share personal stories (including early mistakes!) and practical advice for anyone wanting to sharpen their skills behind the mic.

Thanks for listening to Help Before You Sell!

If you'd like to find out more about how we can help you start your podcast, head to https://activateyourpodcast.com/ and sign up for an introductory chat with our very own Peter Daly-Dickson!

Connect with Pete, Matt and Rob on LinkedIn:

Rob Drummond: https://www.linkedin.com/in/rob-drummond-a88a8443/

Peter Daly-Dickson: https://www.linkedin.com/in/peterdalydickson/

Matthew Bliss: https://www.linkedin.com/in/matthew-bliss/

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