In this episode of Main Character Energy, host Tiff Knighten leads a conversation from a recent LinkedIn Audio Event, The Art of the Rollout: Lessons from Kamala HQ. Joined by influential media professionals Brandy Merriweather, Jayde I. Powell, Tonya McKenzie, and Brandi Sims, they discuss the innovative digital strategies behind VP Kamala Harris's 2024 presidential campaign. The panel explores key tactics like social listening, real-time interaction, and influencer partnerships to connect with Gen Z and millennial audiences. They also share their hopes for the campaign's future, emphasizing the importance of civic engagement, traditional media, and live interactions to drive authentic voter connection. This episode is packed with expert insights on political rollouts in a digital-first era.

00:00 Introduction and Warm Welcome

01:02 Setting the Stage: Black Girl PR Marketing Panel

03:16 Kamala HQ Digital Strategy Breakdown

04:14 Lightning Speed Campaign Execution

06:49 Social Media and Cultural Relevance

17:30 Strategic Use of Influencers and Creators

20:33 DNC Experience and Inclusion

28:01 Community-Oriented Digital Legacy

29:10 The Role of Content Creators in Media

30:27 Traditional Media vs. Digital Media

32:57 The Importance of Engaging with Content Creators

36:59 Kamala Harris's Strategic Campaign Approach

40:56 Future Expectations for Kamala HQ

49:44 Final Thoughts and Call to Action

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• Follow Jayde I. Powell Instagram | LinkedIn
• Follow Tonya McKenzie Instagram | LinkedIn
• Follow Brandy Merriweather Instagram | LinkedIn

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