Summary

In this episode of the Fractional Marketing Advantage podcast, host Chantel Soumis interviews Tori Tauch, a UX/UI designer at Stay in Your Lane. They discuss the intricacies of web design, the importance of user experience, and how to balance aesthetics with functionality effectively. Tori shares her design process, the significance of understanding the differences between UI and UX, and the tools she uses to enhance user experience. The conversation also touches on the importance of mobile responsiveness, effective call-to-action design, and the role of analytics in informing design decisions. Tori emphasizes the need for creative freedom in design projects and offers practical tips for improving outdated websites on a budget.

Takeaways

• Tori emphasizes the importance of user experience in web design.
• Understanding the difference between UI and UX is crucial for effective design.
• Creative freedom can lead to innovative design solutions.
• Using analytics helps inform design decisions post-launch.
• Mobile responsiveness is essential for user engagement and conversions.
• Effective CTAs should be clear and visually distinct.
• User testing with outsiders can provide valuable insights.
• Balancing aesthetics and performance is key in web design.
• Designers should avoid analysis paralysis by seeking feedback.
• Regular updates and optimizations are necessary for maintaining a website. 

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Thanks for joining us on this episode of The Fractional Marketing Advantage. If you enjoyed this episode, please be sure to like, share, and subscribe. And don't forget to leave us a review. Let's connect on social media and continue the conversation. Until next time, keep innovating and growing your business.

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