In The Art & Science of Neuro-Marketing, John Assaraf explores how to use brain science to influence buyer behaviour, ethically and effectively. This episode unpacks how to trigger attention, build trust, and align offers with subconscious decision-making patterns.

In The Art & Science of Neuro-Marketing, John Assaraf explores how to use brain science to influence buyer behaviour, ethically and effectively. This episode unpacks how to trigger attention, build trust, and align offers with subconscious decision-making patterns.

In The Art &amp; Science of Neuro-Marketing, John Assaraf explores how to use brain science to influence buyer behaviour, ethically and effectively. This episode unpacks how to trigger attention, build trust, and align offers with subconscious decision-making patterns.

The Art & Science of Neuro-Marketing: Sell to the Brain, Not Just the Buyer

Welcome to Summary State, the podcast that distils the world’s most influential books into bite-sized episodes.
Whether it’s psychology, business, fiction, or self-help, we go beyond the blurb to bring you the key takeaways, fast.
If you want clarity without the clutter, insight without the effort, this is your go-to listen.
New episodes weekly.
Just press play.

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Welcome to Summary State, the podcast that distils the world’s most influential books into bite-sized episodes. Whether it’s psychology, business, fiction, or self-help, we go beyond the blurb to bring you the key takeaways, fast. If you want clarity without the clutter, insight without the effort, this is your go-to listen. New episodes weekly. Just press play.

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The Art & Science of Neuro-Marketing: Sell to the Brain, Not Just the Buyer

The Art & Science of Neuro-Marketing: Sell to the Brain, Not Just the Buyer