Scaling Deep: The Membership & Marketing Podcast

The art & science of strategic thinking - the number one skill entrepreneurs need


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Feeling stuck in your business? You might be asking the wrong people for advice.

In this episode, I'm sharing a story that totally caught me off guard — a call with a brilliant Scaling Deep Society member who was struggling to monetize her incredibly unique work. She told me she couldn't do something because her web developer said so. And that's when I had to jump in and say… wait, what?!

Here's the thing: most of us don't have the right support around us to make strategic decisions. We're often flying solo, turning to specialists for answers — but they only see one small piece of the puzzle. That's why learning to think like a business strategist (or hiring one!) is a total game changer.

In this video, we're diving into: ✓ Why strategy beats tactics every time ✓ What makes a strategist different from a coach ✓ Signs you might already be a natural strategic thinker ✓ The big-picture skills that help you grow without burning out ✓ How to become the CEO your business actually needs

Ready to become a highly paid strategist? ✨ Learn more + apply for the Strategist Training Program: 👉 https://scalingdeep.com/strategist

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Scaling Deep: The Membership & Marketing PodcastBy Lisa Princic

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