Joe Cortina is a classically trained painter. Also, he designs experiential environments at museums as varied as The Smithsonian, Presidential Libraries, professional sports stadiums and Hall of Fames. Also, he is a five time EMMY winner and directed the 1992 Barcelona Olympic coverage for NBC. And probably most challenging, he was Evan’s boss for seven years. Joe talks about his wide-ranging career and shatters some myths, such as the customer is not always right, and when it’s okay to do business with friends and family.