Asia has been the engine of global economic growth for decades. As the world continues to get smaller thanks to technology, their consumers' beliefs and lifestyles rise in importance. In this episode, trends expert Veronica Chen divides Asia into its main powerhouses; China, India, Indonesia, Japan, and South Korea. Tune in to understand the economic and cultural significance each has on the world- and why global brands need to consider their unique outlook in business decisions.

Guest: Veronica Chen, VP, GfK Consumer Life

More on this episode:

• Get more details about this episode at www.gfk.com/en-us/thinking-ahead