The Ask

That is the title of this week's episode of the 60 Second Sales Show.

On this show, we discuss the four things you should ask for in a meeting. They are:

Ask for business - sell something

Ask for a referral

Ask for a testimonial

Ask to keep in touch

We go into detail about each of these and share some ideas on how you can ask for at least one of these things in each meeting.

Here is the transcript of this episode:

Hi there workplace warriors, I'm Dave Lorenzo. You've only got 60 seconds to make a first impression and I've got half that time to convince you to come with me to the place to be. It's the place you know that will make your wallet grow. It is the 60 Second Sales Show. Hello everyone. Welcome to another edition of the 60 Second Sales Show. I'm your host Dave Lorenzo and on the other side of the glass we have Nancy Pop. I always get a chuckle out of that Nancy, when I say on the other side of the glass. It's like you're in the engineering booth here when actually you're 1200 miles away from me. Welcome Nancy Pop, our producer. How are you today?

I'm doing great Dave, how are you?

I am fantastic. Today one of the things we're going to do is we're going to talk about ... The title of this episode is The Ask. One of the things we're going to talk about is what you should ask for in every interaction. Any time you're sitting down with someone, you should be asking for at least one of 4 things. That's what we're going to talk about today. That's your tease for today's episode. Before we get into today's episode Nancy, I want to tell you a little bit about what I did this week that I think was really exciting. I want to tell you and our listeners a little bit about how I spent the last couple of days and explore, really the value that I got out of it and demonstrate to our listeners how they can benefit.

The last couple of days, on Monday ... We're recording this on a Thursday, just so you know. For context, we release it on a Monday. It doesn't really matter because you listen to it whenever you feel like listening to it but I want to give you some context so that you can have an idea of what I'm talking about. On Monday, I took 3 days off of my schedule which is a significant amount of money for me because either I'm making money selling something to someone or I'm making money delivering a service or I'm making money coaching an executive, so to take 3 days off of my schedule is a huge deal.

I took 3 days off of my schedule this week and on Monday morning, super early in the morning, I flew up to Rhode Island and I invested a couple of days spending time with a gentleman who is a mentor to me. He is the foremost authority on consulting. His name is Dr. Alan Weiss. For those of you who are not familiar with Alan Weiss, maybe you're not in the consulting field, he's written over 60 books, six zero, 60 books on consulting. He is my mentor. He's a mentor to a lot of people in consulting. He helps people who do what I do, and he helps us focus our offerings, get our business in order. Really, he serves as a sounding board for people.

Exactly what I do for you, whether you're an entrepreneur, a sales professional, or I work with a large number of people in professional services like lawyers, accountants, real estate brokers, that sort of thing. I do what Alan does for consultants, I do that for other people. In order for my life to be congruent, in order for everything to be in line, I have to do what I recommend my clients do. I took 2 days. I flew up to Rhode Island, spent 2 days with Alan and laid out my business plan, say for the next 5 years. I was originally thinking I was going to do it for the next year. We sat down, we said no, let's do it for the next 5 years.

I laid out my business plan for the next 5 years with him and we wen...