In this episode of the ASOM Pod, hosts Jimmy Kim (CEO of eCom Email Marketer, formally Founder of Sendlane), John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella) come together for a dynamic, live discussion recorded at Commerce Roundtable Miami. They tackle some of the biggest challenges and opportunities in eCommerce today in a game of tinder swiping—from the rise of live shopping platforms to the ethical gray areas of tariffs. This is an unfiltered, insight-packed conversation loaded with actionable takeaways. What You’ll Learn in This Episode: The Price of Indecision: Why making faster decisions can be your brand’s secret weapon. Live Shopping Evolution: How TikTok Shop and Whatnot are changing how consumers buy. Mastering Organic Traffic: Proven strategies to drive growth without relying on paid ads. Tariffs and Transparency: The ethical implications of passing costs to customers. AI in eCommerce: How to use AI for efficiency without losing your brand’s authenticity. From live shopping game-changers to the controversial topic of tariffs, this episode has it all—raw insights, real-world stories, and a dash of debate. _____ Big shoutout to our sponsors who make this podcast possible! Omnisend — With 125,000+ eCommerce merchants, Omnisend is the all-in-one email & SMS marketing platform built to deliver seamless, personalized experiences via email and sms with ease. Learn more at https://www.omnisend.com/ Alia –  An app that is revolutionizing how brands turn website visitors into loyal customers. With some of the highest performing pop ups in eCommerce, Alia is helping brands ditch traditional webforms and double down on education, personalization and conversion. We highly recommend you check out :https://www.alialearn.com/ Subscribe to our newsletter! We drop weekly hot takes, totally unfiltered. Join us at https://asompod.com Come hang out with us IRL – https://commerceroundtable.com _____ 00:00 Teaser Trailer 00:47 Introduction to the ASOM Pod 03:50 eCommerce Tinder: Swipe Right or Left 04:29 Exploring Social Commerce 05:23 The Rise of Live Shopping 07:25 TikTok Shop and Whatnot: A New Frontier 08:23 The Changing Demographics of TikTok 12:20 The Evolution of Live Shopping 15:06 Tariff Checkouts: A Controversial Topic 16:23 The Ethics of Tariffs in Business 16:49 Navigating Tariffs and Business Resilience 18:01 The Impact of Tariffs on Business Models 19:43 Raising Prices and Consumer Reactions 21:34 The Power of Organic Traffic 22:11 Strategies for Organic Growth 29:47 The Role of AI in Modern Business 30:19 Embracing AI for Efficiency 35:02 Concluding Thoughts and Farewell _____ Follow Jimmy Kim at:  X:  https://www.twitter.com/yojimmykim  Linkedin:  https://www.linkedin.com/in/yojimmykim IG: https://www.instagram.com/@yojimmykim  Tik Tok: https://www.tiktok.com/@yojimmykim Follow Bryan MacDonald at: X: https://www.twitter.com/bryanomaspride LinkedIn: https://www.linkedin.com/in/bryan-macdonald-ct IG: https://www.instagram.com/@anythingbutasalad Tik Tok: https://www.tiktok.com/@anythingbutasalad Follow John Roman at:  X: https://www.twitter.com/@JohnMRoman Linkedin: https://www.linkedin.com/in/john-roman/ IG: https://www.instagram.com/@johnnyromes Tik Tok: https://www.tiktok.com/@johnmroman Follow Amer Grozdanic at:  X: https://www.twitter.com/@AmerGrozdanic Linkedin: https://www.linkedin.com/in/amer-grozdanic IG: https://www.instagram.com/@amergrozdanic Tik Tok: https://www.tiktok.com/@amergrozdanic Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information! #asompod #businesspodcast #businessinsider #entrepreneurship #entrepreneur #ecommercepodcast #ecommerce #ecommercebusiness #ecom #dtc #dtcpodcast #ecommercetips