<img width="150" height="150" src="https://i0.wp.com/commercetracks.com/wp-content/uploads/2025/03/c6420ae3f728f5db-scaled.jpg?resize=150%2C150&ssl=1" class="attachment-thumbnail size-thumbnail wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://i0.wp.com/commercetracks.com/wp-content/uploads/2025/03/c6420ae3f728f5db-scaled.jpg?w=2560&ssl=1 2560w, https://i0.wp.com/commercetracks.com/wp-content/uploads/2025/03/c6420ae3f728f5db-scaled.jpg?resize=300%2C300&ssl=1 300w, https://i0.wp.com/commercetracks.com/wp-content/uploads/2025/03/c6420ae3f728f5db-scaled.jpg?resize=1024%2C1024&ssl=1 1024w, https://i0.wp.com/commercetracks.com/wp-content/uploads/2025/03/c6420ae3f728f5db-scaled.jpg?resize=150%2C150&ssl=1 150w, https://i0.wp.com/commercetracks.com/wp-content/uploads/2025/03/c6420ae3f728f5db-scaled.jpg?resize=768%2C768&ssl=1 768w, https://i0.wp.com/commercetracks.com/wp-content/uploads/2025/03/c6420ae3f728f5db-scaled.jpg?resize=1536%2C1536&ssl=1 1536w, https://i0.wp.com/commercetracks.com/wp-content/uploads/2025/03/c6420ae3f728f5db-scaled.jpg?resize=2048%2C2048&ssl=1 2048w, https://i0.wp.com/commercetracks.com/wp-content/uploads/2025/03/c6420ae3f728f5db-scaled.jpg?resize=350%2C350&ssl=1 350w, https://i0.wp.com/commercetracks.com/wp-content/uploads/2025/03/c6420ae3f728f5db-scaled.jpg?resize=800%2C800&ssl=1 800w, https://i0.wp.com/commercetracks.com/wp-content/uploads/2025/03/c6420ae3f728f5db-scaled.jpg?resize=400%2C400&ssl=1 400w" sizes="auto, (max-width: 150px) 100vw, 150px" />In this episode of the ASOM Pod, hosts Jimmy Kim (CEO of eCom Email Marketer, formally Founder of Sendlane) and Bryan MacDonald (Direct of eCommerce at Oma’s Pride) sit down with Will Nitze, CEO of IQ Bar, to unpack how he scaled from a scrappy eCommerce start-up to landing on shelves at major retailers. Will...

In this episode of the ASOM Pod, hosts Jimmy Kim (CEO of eCom Email Marketer, formally Founder of Sendlane) and Bryan MacDonald (Direct of eCommerce at Oma’s Pride) sit down with Will Nitze, CEO of IQ Bar, to unpack how he scaled from a scrappy eCommerce start-up to landing on shelves at major retailers. Will...

The ASOM Pod | EP63: COGS – The Secret Fuel Behind Explosive DTC Growth

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<div class="fdlkp__feed-description js-fdlkp-description">Welcome to the ASOM Pod - the only video first eCommerce podcast that offers four different unique perspectives. A(gency) S(aaS) O(perator) M(arketer). Join Jimmy Kim (CIO and founder of Sendlane) and John Roman (CEO and co-founder of BattlBox), Amer Grozdanic (CEO & Co-Founder of Praella) and Bryan MacDonald (Director of eCommerce at Oma’s Pride) as they provide a holistic view of the DTC, eCommerce, or retail by sharing our perspectives. Whether you're looking to grow your online store, optimize your marketing efforts, or enhance your overall e-commerce strategy, ASOM has you covered.</div>
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Entrepreneurship

Technology

Marketing

Welcome to the ASOM Pod - the only video first eCommerce podcast that offers four different unique perspectives. A(gency) S(aaS) O(perator) M(arketer). Join Jimmy Kim (CIO and founder of Sendlane) and John Roman (CEO and co-founder of BattlBox), Amer Grozdanic (CEO & Co-Founder of Praella) and Bryan MacDonald (Director of eCommerce at Oma’s Pride) as they provide a holistic view of the DTC, eCommerce, or retail by sharing our perspectives. Whether you're looking to grow your online store, optimize your marketing efforts, or enhance your overall e-commerce strategy, ASOM has you covered.




Welcome to the ASOM Pod - the only video first eCommerce podcast that offers four different unique perspectives. A(gency) S(aaS) O(perator) M(arketer). Join Jimmy Kim (CIO and founder of Sendlane) and John Roman (CEO and co-founder of BattlBox), Amer Grozdanic (CEO &amp; Co-Founder of Praella) and Bryan MacDonald (Director of eCommerce at Oma’s Pride) as they provide a holistic view of the DTC, eCommerce, or retail by sharing our perspectives. Whether you're looking to grow your online store, optimize your marketing efforts, or enhance your overall e-commerce strategy, ASOM has you covered.




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The ASOM Pod | EP63: COGS – The Secret Fuel Behind Explosive DTC Growth

The ASOM Pod | EP63: COGS – The Secret Fuel Behind Explosive DTC Growth