The Aspiring CMO

In this episode of The Aspiring CMO, Lev shares how he went from engineering student to affiliate marketer to raising $12 million in crypto… only to walk away and start all over again.

After that rapid success, Lev realized he could build something on his own terms. That spark led to Spines, a platform designed to give aspiring authors a real shot at publishing their work without the high costs or gatekeepers of traditional publishing.

We talk about his earliest days experimenting with digital marketing, the realities of scaling fast under pressure, and the difference between chasing growth and building with intention. Lev also opens up about the evolving role of a CMO, how to build trust in traditional industries, and why he believes human storytelling still matters, especially in an age of AI.

A must-listen for anyone navigating the chaos of building something real.

Let’s get into it.

Episode Topics:

00:00 – 00:40: Introduction
00:41 – 03:07: From Electrical Engineering to Digital Marketing
03:08 – 06:36: Starting in Affiliate and Building the First Business
06:37 – 08:00: Lev’s First Big Win and Building Under Pressure
08:01 – 08:42: Raising $12M in Crypto and the Turning Point
08:43 – 10:43: Walking Away From Success to Start Again
10:44 – 12:38: The Early Vision for Spines and Its Mission
12:39 – 15:50: Disrupting Traditional Publishing Through Tech
15:51 – 17:48: Building Brand Trust in a Crowded Market
17:49 – 19:55: The Role of a CMO in a Founder-Led Company
19:56 – 22:10: Why Storytelling Still Wins in a Data-Driven World
22:11 – 23:45: Why Founders Need to Let Go of Short-Term Pressure
23:46 – 25:20: When Speed Kills: Avoiding the Trap of Scaling Too Soon
25:21 – 27:14: Defining Long-Term Success as a Founder
27:15 – 28:35: What Positioning Really Means (and Why It’s Hard)
28:36 – 29:55: What Founders Miss About Making People Care
29:56 – 30:46: Advice for Early-Stage Marketers and Builders
30:47 – 31:25: Final Thoughts and Advice to His Younger Self

🔗 CONNECT WITH LEV
👥 LinkedIn:  https://www.linkedin.com/in/lev-david-digital-marketing-specialist/
💻 Website: https://spines.com/

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In this episode, Mahmoud shares how he went from nearly homeless in Italy to building a six-figure agency through digital marketing.

With no money and only six months to figure things out, he turned to SEO, built niche websites, and slowly generated enough income to survive. One of those websites eventually sold for $20,000, which became a turning point that gave him the confidence to scale further. He reinvested, kept building, and eventually launched Content Wish, an agency that started not from a big plan, but from client demand.

He opens up about the struggles of hiring and managing people, the power of spotting value where others don’t, and how automation helped him scale without burning out. Mahmoud also shares why your energy matters more than the perfect strategy, and how a little coaching could’ve saved him years of trial and error.

If you’re figuring out how to grow something real, whether you’re starting out or already in the game, Mahmoud’s story is one of those conversations that sticks with you.

Let’s get into it!

Episode Topics:

00:00 – 00:50: Introduction 
00:51 – 01:20: Origin story 
01:21 – 01:54: Turning to SEO and niche websites to survive 
01:55 – 02:08: Mahmoud’s first big win 
02:09 – 02:38: Reinvesting profits and scaling 
02:39 – 02:57: Launching ContentWish from unexpected demand 
02:58 – 03:09: Integrating AI into content services 
03:10 – 03:29: Biggest challenge 
03:30 – 03:49: Why ContentWish was never part of the plan 
03:50 – 04:10: Starting a content service without being a writer 
04:11 – 04:38: Scaling quality control with editors and consultants 
04:39 – 05:13: Recognizing opportunity by focusing on value 
05:14 – 05:48: Identify your opportunity 
05:49 – 06:39: The role of passion and energy in choosing your path 
06:40 – 07:12: Advice for aspiring CMOs 
07:13 – 07:47: How to approach automation 
07:48 – 08:24: Measure your results with clear KPIs 
08:25 – 08:53: Tools Mahmoud recommends for AI and workflow automation 
08:54 – 08:58: Closing and where to connect with Mahmoud

🔗 CONNECT WITH

👥  https://www.linkedin.com/in/mahmoud-fathy-elsaid/

💻 https://www.facebook.com/mahmoud.fathy.elsaid

ASK Anything on The Aspiring CMO show and get your questions asnwered right on the show!

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Hey everyone, welcome back to The ACMO!

This week, we’re talking with Praveen Kumar, a digital marketing consultant whose journey started in the ‘90s with nothing but curiosity and self-taught HTML.

He shares how the internet has evolved, why marketers often overlook the power of credibility, and what it really means to grow in an industry that changes overnight. From flipping websites to building a consulting business, Praveen opens up about the lessons that only come with time and experience. He also talks about learning to price his work with confidence and how that shift changed everything.

This conversation is honest, grounded, and full of the kind of insights you only get from someone who’s seen the digital space from the very beginning.

Let’s dive into the episode.

Episode Topics:

00:00 - 01:05: Introduction
01:06 - 03:09: How Praveen started in digital marketing in the late 90s 
03:10 - 06:00: Building and selling websites in the early 2000s
06:01 - 08:55: How marketing trends evolved over the years
08:56 - 11:58: Underrated strategies for lead generation and personal branding
11:59 - 13:54: Why real-world experience beats theory
13:55 - 14:41: Pushing beyond comfort zones for growth 
14:42 - 16:35: Advice for budget-conscious clients: where to focus first 
16:36 - 18:35: Why focusing on one channel matters 
18:36 - 20:06: Learning through mistakes and building skills over time 
20:07 - 21:59: Setting personal goals and choosing the right clients 
22:00 - 23:51: Lessons from building a sustainable business 
23:52 - 24:53: Advice to his younger self: play the long-term game 
24:54 - 25:16: How to connect with Praveen

🔗 CONNECT WITH

👥 https://www.linkedin.com/in/spk100/

💻 https://www.wildcreekstudio.com/

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Hello everyone, welcome back!

In this episode of The Aspiring CMO, senior growth hacker Katarina Dahlin shares how she went from university admin to automation expert.

A challenge on her affiliate blog led her to build a custom workflow using Make.com and ChatGPT, an experiment that completely reshaped how she approaches content, scale, and growth.

She breaks down how automation really works, the human role in AI-generated content, and why tools are only as powerful as the people behind them.

From SEO and automation to building a marketing career from a nontraditional path, this conversation is packed with insights for anyone trying to stay ahead in a fast-changing industry.

Let’s get into it!

Episode Topics:

00:00 – 02:19 — Intro

02:20 – 03:07 — What Katarina does as a senior growth hacker

03:08 – 04:15 — The first problem she solved using automation

04:16 – 05:39 — How she automated product descriptions with Make+ChatGPT

05:40 – 07:10 — Why product optimization is often ignored

07:11 – 08:55 — How AI saves time, but still needs creativity

08:56 – 10:29 — Will automation replace marketers?

10:30 – 11:25 — Why automation still needs a human eye for quality

11:26 – 13:35 — The one thing that makes AI content work: taste

13:36 – 15:19 — Make vs. Zapier

15:20 – 16:06 — A look inside her day-to-day workflow

16:07 – 17:17 — Collaborating with different teams and clients

17:18 – 18:39 — The key skills marketers need in the age of AI

18:40 – 19:42 — How her psychology background shaped her marketing approach

19:43 – 20:30 — Advice to her younger self

20:31 – 21:10 — Where to find Katarina and connect with her work

🔗 CONNECT WITH

👥 LinkedIn: https://www.linkedin.com/in/katarina-dahlin/

💻  Website: katarinadahlin.com

💻 Blog: https://www.slowflowergarden.fi/

🎤 SEO Vibes, Zakopane (Whitepress), May 2025 🎤 WTS Fest Berlin, June 2025

ASK Anything on The Aspiring CMO show and get your questions answered right on the show!

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What’s it really like to build a successful agency while handling the pressure of leadership and mental health?

Tom Jauncey, co-owner of Nautilus Marketing, didn’t follow the traditional path. He started freelancing at 16, turned a side hustle into a thriving agency, and learned firsthand that success isn’t just about strategy, it’s about people, culture, and well-being.

In this episode, Tom gets real about the highs and lows of running a business. He opens up about the mental toll of leadership, why therapy became a game-changer, and how he’s built a company that actually supports its employees.

From hiring the right team to navigating the fast-changing world of marketing, he breaks down what worked, what hasn’t, and what he wishes he knew earlier.

If you’re an entrepreneur, marketer, or just trying to grow without burning out, this one’s for you.

Episode Topics:

00:00 - 01:41 Introduction

01:42 - 03:15: How Tom got started in business at 16

03:15 - 07:50: Challenges of starting a business from scratch

07:50 - 12:40: Turning passion into a profitable business

12:40 - 17:25: Creating a company culture that feels like family

17:25 - 21:55: Why mental health matters in entrepreneurship

21:55 - 26:30: Bouncing back from setbacks and failures

26:30 - 30:45: The hardest and most rewarding parts of running an agency

30:45 - 34:10: The different ways to build a career without a degree

34:10 Advice for aspiring entrepreneurs

🔗 CONNECT WITH Tom

👥 [email protected]

💻 https://nautilusmarketing.co.uk/
🎧 https://nautinerds.com/

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What really goes on behind the scenes of link building?

In this episode, Alejandro Meyerhans, the mind behind Get Me Links, reveals the truth about link building: the challenges, ethical dilemmas, and what actually works in SEO today.

He shares his journey from client to leader, breaking down the real strategies that drive results while avoiding risky shortcuts.

Beyond SEO, Alejandro dives into leadership, sales, and the power of clear communication in the digital marketing space. 

He also shares why staying humble, building strong relationships, and constantly learning are essential for success.

If you’re in SEO, affiliate marketing, or online business, this episode is packed with insider knowledge and actionable insights you don’t want to miss.

Let’s get into it!

🔗 CONNECT WITH ALEX MEYERHANS

👥 https://www.linkedin.com/in/alexmeyerhans/

💻  https://getmelinks.com/

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How does a copywriter become a marketing agency leader and a fractional CMO?

In this episode, Kathryn Strachan, a fractional CMO, talks about her path from copywriter to marketing professional.

She explains her methods for building a marketing plan that works well for startup founders.

If you are looking to gather funds and help your startup grow this year, listen as she discusses overcoming self-doubt, setting up a clear marketing plan, and understanding your audience.

Kathryn also shares tips on keeping your marketing steady, taking feedback seriously, and supporting new talent while handling several clients, all while maintaining a healthy work- life balance.

This episode has simple, smart tips for marketers, business owners, or anyone looking to grow!

SO, let’s get into the episode now!

Episode Topics:

00:00 - 03:10: How Kathryn became a Fractional CMO 
03:10 - 05:35: Managing overload in new roles 
05:35 - 07:05: Planning your marketing approach 
07:05 - 09:02: Why steady marketing works 
09:02 - 10:41: Common marketing errors 
10:41 - 13:38: Knowing your audience 
13:38 - 15:05: Marketing for SaaS explained 
15:05 - 17:43: How feedback helps improve 
17:43 - 19:19: Building a strong network 
19:19 - 22:45: Why investing in junior talent pays off 
22:45 - 25:08: Managing multiple clients 
25:08 - 26:30: Advice for Future CMOs

🔗 CONNECT WITH KATHRYN STRACHAN:

👥 LinkedIn: https://www.linkedin.com/in/kathryn-strachan/
🎧 Her Podcast Show: https://open.spotify.com/show/68ivLxoRC75Ju4c8SzpHTh?si=369402f1efb74e52

Check out Kathryn’s new book: https://amzn.eu/d/4wgVjTY

ASK Anything on The Aspiring CMO show and get your questions answered right on the show!

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In this episode, Jabez Ruben shares his personal tips for building a brand without relying on your own image. 

He explains how solid management helps your business grow and why reaching out directly with a few well-placed referrals can open new doors. 

Jabez also talks about testing your product before launch to avoid mistakes and save time and money. 

He highlights the value of meeting people and attending conferences to create real connections. 

If you're looking for clear, no-nonsense advice on making your startup stand out, this episode offers simple ideas and honest insights you can use right away.

So, let’s get into the episode.

Episode Topics:

00:00 - 02:49: Why good management matters

02:49 - 05:53: Building a brand without a personal face

05:53 - 08:53: Using cold outreach and referrals

08:53 - 11:58: Testing your product first

11:58 - 14:54: Networking vs. Personal Branding

14:54 - 17:48: How to grow Your Business

17:48 - 21:06:  How conferences help your business

21:06 - 26:18: Advice for aspiring Entrepreneurs

🔗 CONNECT WITH JABEZ

👥 https://theblueprints.co/

💻 https://linkbuildingmastery.com/
🎧 https://www.linkedin.com/in/jabezreuben/

ASK Anything on The Aspiring CMO show and get your questions answered right on the show!

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Hey everyone, welcome back to my latest episode!

I had a great conversation with Raj Vasani, a super successful performance marketer who’s not only generated over $20 million in revenue for his clients but also spent over $600,000 on Facebook ads in one month.

Raj recounted his journey from content writing and SEO beginnings to using his own money to learn advertising firsthand.

We discussed why making decisions based on data and closely monitoring customer acquisition costs is important for success, and why creativity isn’t only for designers.

He emphasized that taking responsibility for your ad budget is essential, and that notable improvements occur when performance marketers work together with creative professionals.

If you’re just starting out or preparing for your seed round, this episode offers practical insights that can help you make your ad campaigns more effective.

So, grab your coffee and consider a fresh approach to your advertising strategy!

📌 TIMESTAMPS

00:00 - 01:06: Introduction
01:06 - 06:20: From content writing to multi-million ad budgets
06:20 - 10:20: Small budgets builds a customer journey
10:20 - 15:32: Customer journey and results
15:32 - 18:33: Facebook ads and creative tests
18:33 - 20:40: Don't duplicate ads
20:40 - 24:16: How ad costs are rising
24:16 - 29:30: Creative teamwork in performance marketing
29:30 - 32:10: New brands: When and how to advertise
32:10 - 34:36: Final thoughts

🔗 CONNECT WITH RAJ VASANI:

👥 LinkedIn: https://www.linkedin.com/in/rajvasani0/
💻 Website: https://rajvasani.com/

ASK Anything on The Aspiring CMO show and get your questions answered right on the show!
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Imagine you're standing at a crossroads, surrounded by countless paths leading to potential business growth.

Which one do you choose? In this episode, I talk with Behdad Jamshidi, a true expert in the world of marketing strategy and business development.

Behdad shared some incredible insights on how businesses can grow by finding the right marketing partners—a process he calls "marketing matchmaking."

It's about connecting companies with agencies that fit their unique needs, not just the first ones that come along.

Behdad emphasized that not every agency is cut out for every business, and understanding the strengths and weaknesses of potential partners is crucial.

For anyone trying to navigate the complex world of agency relationships, this episode is full of practical tips and lessons learned.

✨ Episode Topics:

00:00: Shifting Business Mindsets for Growth
02:51: The Role of Marketing Matchmaking
06:00: Understanding the CMO's Role
09:08: Building a Solid Marketing Foundation
11:52: Vetting Marketing Partners
15:04: Navigating Agency Relationships
17:55: The Complexity of Marketing Services
20:11: The Importance of Specialization in Digital Marketing
22:25: Long-Term Marketing Strategies and Budgeting
24:45: Building a Comprehensive Marketing Strategy
26:37: Success Stories: E-commerce Growth Through Strategy
28:00: Unique Approaches for Service-Based Businesses
31:52: Understanding the CMO Role
36:57: Advice for Aspiring CMOs

🔗 CONNECT WITH BEHDAD JAMSHIDI:

👥 LinkedIn: https://www.linkedin.com/in/behdadjamshidi/
💻 Website: https://cjammarketing.com/
🎧 Instagram: https://www.instagram.com/cjammarketing/

ASK Anything on The Aspiring CMO show and get your questions answered right on the show!
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