The Association Marketing Show

Megan Saad, Global Marketing Director at the International Association of Amusement Parks and Attractions, joins us to talk about new considerations for marketing your 2021 in-person events, turning attendees into ambassadors, and much more.

Mary Coppola, Vice President of Marketing and Communications at the United Fresh Produce Association, joins us to talk about making your brand a competitive advantage, maximizing the performance of virtual events, starting to charge for things you made free in 2020, and much more.

Robb Lee, Chief Marketing Officer at the American Society of Association Executives, joins us to talk about building an ideal relationship between marketing and product/programs teams, avoiding burnout as a marketing team, how good management is like good football, the key operating disciplines that successful teams follow, and much more.

In this episode, we sit down with Alvin Kressler, CEO and Executive Director of The CMT Association to talk about improving the connection between marketing and executive leadership, new ideas for structuring association membership, and how to make vendor relationships successful.

In this episode with John Loftis, Event Marketing Manager at the Association of Certified Fraud Examiners (ACFE), we go deep on everything John has learned running 50+ virtual events in the last 10 months. From planning and scheduling and production to marketing and promotion and attendee engagement – this episode covers everything to do with virtual events.

We talk about tips for creating Evite programs that perform, making design your competitive advantage and the right way to combine email and retargeting, and much more with Paul Kissin, Director of Marketing and Web Technology at the National Confectioner's Association.

We talk marketing success for a small association team, launching a successful association podcast, tactics for building awareness and acquiring new members and much more in this special dual guest episode with Cindy Simpson, Manager of Member Services, and Natalie Paskoski, Communications Specialist, for the National Society for Histotecnology.

In this episode, Sheila Johnston, MPPA, Senior Vice President of Business Operations at California Pharmacists Association talks next level email marketing, creating cross-department alignment, and building a consistent brand voice for associations. It's a little longer than our typical episode, but it's packed full of great ideas. You won't want to miss it.