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Associations, like any business, has a brand and that brand needs to morph with the transformation of the business. With some associations being centuries old, rebranding is a necessity to keep with the times. In this week's episode, Andrew and Elisa and their guests speak about this process - the how and why of an association's rebrand.

How can you identify when your organisation needs a paint job?  Who needs to be involved in the process? How much is it going to cost? And, what are the benefits - what do you get out of it?

These questions and more are addressed with today's guests Gwyn Donohue, Director of Communications & Public Affairs at PIJAC and Rob Helsby, Lead Designer at Cantarus.

You won't want to miss this episode.

For more information about Association Transformation, please see our website: https://associationtransformation.org/

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