In this episode, we get to zoom into the attention economy with a candid look at why people skip, delete, and ignore traditional ads, and what smart marketers do in the first three seconds to earn real engagement.

We also get to unpack how the shift from monologue to conversation changes everything. Especiallly the importance of designing creatives that blends into timelines without disappearing, and why emotions like curiosity, humor, tension, or awe are your strongest lever. 

The tactics for sound-off viewing, writing irresistible first lines, building native/cultural formats, and turning comments into content can also compound attention over time.

Let us challenge the myths of awareness and understand that attention is earned, not bought.

What do you think is the remedy to keep Ads and content organic these days?