This episode delves into the neuroscience of digital addiction and how tech companies deliberately design products to capture and maintain our attention. We explore the dopamine-driven feedback loops created by social media platforms, the psychology behind notification systems, and the biological impact of constant digital stimulation on our brains. The episode features insights from former Silicon Valley designers and neuroscientists about specific attention-capturing mechanisms built into popular apps and platforms, concluding with an examination of how these design patterns have evolved since the smartphone revolution.