Audio for marketing isn't just about jingles any more- it's about a complete sound experience created by ads and the products themselves. This week on the Music Tectonics podcast, Veritonic co-founder and COO Andrew Eisner digs into what makes audio for marketing effective. Find out how Veritonic is bringing data-driven decision making to audio, why they turned to machine learning to evaluate audio experiences, and which companies consistently top Veritonic's annual audio logo report. Andrew and host Dmitri Vietze explore the audio landscape and future trends: How do streaming services choose the right voice for their brand? What happens when advertisers fail to craft a custom audio experience? How could record labels tap into ML & AI to spot future hits? What will audio marketing sound like when the voice activation revolution takes off?

The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Weekly episodes include news roundups and interviews with music tech movers & shakers. Visit MusicTectonics.com to learn more.