Welcome back to the second season of the Sport by Fort Pod.  

This production uses real content from articles, research studies, and projects developed by Sport by Fort Consulting, presented by AI hosts. 

In this first episode, we explore the sophisticated business model behind the Australian Open, emphasizing its transition from a tennis tournament into a global cultural festival anchored in tennis. 

We will discuss their innovative approach to media, sponsorships, F&B, ticketing, and merchandising to maximize the event's revenue.

Enjoy the show.

The source article for this episode can be found here: https://sportbyfort.com/blog/f/the-australian-open-masterclass